Page 12 - NORTON cutting-off and grinding wheels - automotive
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PERSONAL
PROTECTION
EQUIPMENT
INTRODUCTION
INTRODUCTION
12
METAL
WORKING
MANUAL
SANDING
MACHINE
SANDING
FINISHING
MICROFINISHING
MASKING
& WIPING
PRODUCTS
NORTON
PAINT SYSTEM
NEW BRAND INVESTMENT FOR NORTON
GLOBAL HARMONISATION OF THE NORTON BRAND
The Norton Saint-Gobain endorsed logo is the global
standard for Saint-Gobain Abrasives worldwide.
The new ‘Mark’ provides a distinctive visual symbol
to the Norton brand, symbolising the cutting edge
of our brand competencies and representing our
Good, Better, Best quality performance tiering, whilst
reflecting continued upward growth as the worldwide
leader in the abrasives market.
Our goal for 2013 is to strengthen our global
position with a further defined brand presence,
leveraging Norton’s innovative excellence
and reinvigorating all touch points through
a unified brand experience.
NEW PACKAGING TO STRENGTHEN BRAND PRESENCE AND PRODUCT DIFFERENTIATION
New and improved graphics and communication differentiates product types, Good, Better, Best
tiering and product specifications.
NEW STYLE MARKETING
COLLATERAL THAT CONVEYS
TECHNOLOGICAL EXCELLENCE
New style marketing collateral
reinforces our leading abrasive
position with unparalled
innovation and technological
excellence.
